Meet The Owner

❤️The Face behind FIRE & HYDE | The bead room ❤️

Hello ☀️ 

As you know my name is Alexandra aka Ali. I have been in the silicone bead world as a maker for a little over 3 years. I also did leather patch hats, tumblers and laser engraved items such as door signs and car charms. I have 2 wild and crazy boys, 2 adorable pups and have been married for 5 years. I live in North Ga where I was born and raised so I’m a southern yall! 🤣

I have been designing for over 4 years and doing custom designs for all diy items and projects!

I started my bead supply business in February of this year and I’m so happy to be able to offer my style focals & beads to you! Y’all must know by now western and country style has my heart ❤️ is where you can find all my custom focals and beads. Along with now adding new public beads and focals! We have a large variety for you to choose from and we also have more new ones coming soon!

Welcome and thank you for being a part of my journey. I truly can’t thank you enough!